Kaiser Permanente has spent a great deal of money recently advertising on sports-talk radio -- at least the West Coast. The spokeswoman has a voice that is a strange blend cigarettes, cocktails, smoothies and the endorphins after a jog, which has something for everyone. The commercials are offbeat and clever in a cloying way. Perhaps they target the variety of "lifestyles" that are possible on the West Coast. But I have to wonder who exactly these spots are aimed at?
Judging by the roster of advertisers on sports-talk radio, the average sports fan suffers from one or more of the following maladies (some treatable at Kaiser): small dysfunctional penises, "spackle" in the colon, obesity, bankruptcy, alcohol and drug abuse, poorly behaving children, tax problems, foreclosure, baldness, etc.
Now, does Kaiser Permanente think that these people are waiting to choose a health care provider, once they file chapter eleven and fix their penises? I suggest that Kaiser rethink their advertising. The people who do not have health insurance can't afford it, therefore, Kaiser Permanente is advertising to a demographic that can't afford its product. One would think that they would know this, but maybe they don't. Is it possible that the health care industry doesn't know that uninsured people can't afford their services? Is this an ignorance equivalent to believing that there is spackle in the colon?
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